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Insights

AR for physical media, explained.

Straight answers to what municipalities, cultural teams and brand marketers ask us — how AR activations work, what they cost, and what to expect.

A large mural of a hand painted on the brick side of a heritage civic building.
Guide

AR murals for municipalities: the complete guide

Budgets, funding routes, stakeholders, timelines and what to ask a vendor — the full picture for a town putting AR on a wall it already owns.

ARify · 9 min read
A large, vividly coloured mural of a hand holding a key, painted across the side of a building.
Pricing

How much does an AR mural cost?

Activations start around $10,000 CAD. What drives the number, what costs nothing extra, and how it compares to commissioning a new mural.

ARify · 7 min read
A hand holding up a smartphone with the camera open, the scene ahead showing through the screen.
Comparison

WebAR vs app-based AR: which is right for your activation?

If an activation makes people download an app first, most won't. The honest trade-off — and the cases where an app still earns its place.

ARify · 6 min read