AR for brands & out-of-home
You bought the impressions. Now count them.
We layer no-app AR over the placements you are already running — billboards, transit, retail, packaging, print. A scan is a real event with a real destination, not a modelled impression.
apps to download, or media to re-buy when the message changes
weeks from artwork to live on the placement
to pilot one placement, hosting included for good
What it adds to a buy
The format's oldest weaknesses, fixed.
Out-of-home has always been strong on reach and weak on proof. None of that requires new inventory — it runs on the placement you already booked.
Counted, not modelled
Out-of-home reports estimated impressions off traffic data. This reports actual events — scans, session length, tap-throughs — per site, per day, for the length of the flight.
A click on a printed surface
A poster has never had a destination. Links inside the experience carry people to the offer, the product page, the booking flow — so the placement becomes the top of a funnel instead of the end of one.
New creative without a reprint
Swap the experience mid-flight for a new offer, a new drop or a new season. The printed piece never moves, never gets reprinted, and never costs you again.
Earned reach on paid inventory
It is worth filming, so people film it. The placement picks up social distribution on top of the impressions you already bought.
Nothing to install
No hardware, no power, no permits beyond the ones the placement already has. The AR layer is a QR code and a web build — media owners rarely need to approve anything extra.
What we can activate
If it's printed, painted or wrapped, it can carry a layer.
Billboards & large format
Static supersites, wallscapes, painted walls.
Transit & street furniture
Shelters, platforms, rail and bus interiors.
Retail & in-store
Window vinyl, endcaps, shelf-edge, POS.
Packaging & print
Cartons, labels, direct mail, inserts, press ads.
Events & experiential
Stands, activations, festival builds, popups.
The only real requirement is a stable visual surface for the camera to lock onto. Send us the artwork and we'll tell you if it will track.
Straight answer
What we've proven, and what we haven't.
Proven
The technology runs unattended, outdoors, in public, on a surface strangers walk past — no app, no staff, no hardware. It survived a Canadian winter on the side of a building, it was picked up and reused by a third-party app with no rebuild, and it is still live.
See the buildNot proven yet
We have not yet run a paid brand campaign, so we are not going to show you a scan rate off someone else's media buy or a logo wall we haven't earned. Our public work is civic. If you need a benchmark before you commit, say so on the call — a paid pilot on one placement is the cheapest way for both of us to find out.
The inventory you already buy
Static media, with a way back to you.
Out-of-home has never had a click. One tap inside the experience puts someone on your offer or your booking flow, and every open is a real event rather than a modelled impression.
See the OOH format →What it costs
Priced to pilot on one placement.
All prices in CAD. Hosting and scan reporting are included at every tier, for as long as the experience is live — full breakdown on Services.
Single Activation
One placement, live in 4–6 weeks.
Multi-Target Activation
A multi-site flight, deeper interaction, mid-campaign swaps.
Signature Campaign
Bespoke, multi-channel, a flagship moment.
Questions media buyers ask
Before you put it in the plan.
Do people actually scan?
Some will and most won't — that is true of every OOH response mechanic. The difference is that you will know the number instead of estimating it, and the people who do scan give you a session and a destination rather than an impression.
Does this work on inventory we don't own?
Usually. The AR layer is a QR code on the creative plus a web build we host, so there is no hardware and nothing for the media owner to install. Their approval is normally about the artwork, not the technology.
What happens when the flight ends?
The experience keeps running for as long as the link is live, at no ongoing cost. If the creative comes down, the same build can be re-pointed at the next placement rather than rebuilt.
Can we run it across several markets at once?
Yes. One build can serve many sites, and reporting is broken out per site so you can see which markets responded. That is a Multi-Target Activation.