AR billboards & OOH
Your billboard just became a landing page.
We layer augmented reality over the placements you are already running. Someone points a phone at the board and it comes alive — and unlike the rest of the buy, you find out exactly how many people did.
Concept — the experience, visualized
The board becomes the experience.
Point a phone at the placement and the static ad becomes something people play, tap and act on — build the burger, claim the offer, start the booking. The printed sheet never changes; what happens through the phone can.
See a real one in public →hardware to install, power to run, or inventory to rebook
weeks from artwork to live on the placement
to get a free concept of your placement back — no cost, no commitment
Nobody ever
clicked a billboard.
Out-of-home is the only major channel that still cannot tell you who responded or send them anywhere. This fixes both without new inventory, new hardware, or a second media buy — it runs on the placement you already booked.
Counted, not modelled
Out-of-home has always reported estimated impressions off traffic data. This reports real events, per site, per day — how many people opened it, how long they stayed, what they tapped.
A destination on a static board
A billboard has never had a click. One tap inside the experience puts someone on your offer, your product page, your booking flow — so the board becomes the top of a funnel instead of the end of one.
New creative mid-flight
Change the offer, the season or the message without reprinting or reposting a single sheet. The vinyl stays up; what people see through the phone is different tomorrow.
Nothing for the media owner to install
No hardware, no power, no structural changes. It is a code on the artwork plus a web build we host, so approval is usually about the creative, not the technology.
What AR does on a placement
Attention, vs 6–7 seconds for a static billboard.
Groove Jones OOH analysis, 2023
Sales lift for Modelo's AR mural campaign.
Modelo · Constellation Brands, 2019
Interactions in 8 hours, one outdoor AR façade.
Maybelline · Kyiv, 2023
More likely to consider a brand that offers AR.
Snap × Deloitte, 2021
What we activate
Supersites & wallscapes
Large format, long dwell, high scan potential.
Painted & hand-finished walls
Advertising murals, brand walls, alley activations.
Transit & street furniture
Shelters, platforms, rail, bus interiors.
Posters & six-sheets
Short flights where creative changes often.
Who runs AR out-of-home today
Not a bet. A category.
Brands that have run this format. Their campaigns, not our clients. Logos are the property of their owners and are shown to identify them.
Questions we get
Before you brief it in.
Realistically, what share of people scan?
Fewer than walk past — that is true of every response mechanic in out-of-home, including the QR codes already on half the inventory. The honest difference is that you will know the real number instead of modelling it, and the people who do scan hand you a session and a destination rather than an impression.
What do we actually get to measure?
A live count, per placement, per day: how many people opened the experience, how long they stayed, and which links they tapped. No personal data, no app, no panel estimates — just what really happened on your board, broken out by site so you can see which markets responded.
Do people need to download an app?
No. It opens in the phone's browser the moment they point the camera or tap the cue on the board — nothing to install, no account, no app-store page in the way. That frictionless open is the whole reason it works on a street, where an app download would lose almost everyone before they saw a thing.
Does the creative have to change?
Only enough to carry a scannable cue and a reason to bother. We design that cue with your creative team so it reads as part of the layout rather than a sticker on the corner.
What happens when the flight ends?
The experience stays live at no ongoing cost, and the same build can be re-pointed at the next placement rather than rebuilt. Nothing expires when the vinyl comes down.
Can it run across several markets?
Yes — one build can serve many sites, with reporting broken out per site so you can see which markets actually responded. That's our Complex & multi-site tier.